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I Love the Smell of Tariffs in the Morning

In the style of Apocalypse Now, US President Donald Trump sits in a ruined landscape between Canada and Mexico. He says, 'I love the smell of trade tariffs in the morning.' A cow says, 'Who says Donald doesn't like a war?'

Mark Knight

13 September 2025

In Francis Ford Coppola's Vietnam War movie Apocalypse Now (1979), a US Army officer kneels amid the chaos and destruction around him and delivers the now-iconic line: 'I love the smell of napalm in the morning.' Mark Knight sees comparisons with President Trump's current approach to trade tariffs.