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Missing in Opposition

A woman points to a target in the centre of a man, who is juggling issues like 'rorts'. A man in a suit says, 'Mr Albanese would love to comment but he's too busy with his small target strategy'.

The playful colours and movement in Fiona Katauskas’s cartoon underscore the games political parties play in order to capture voters’ attention or, as in this case, avoid being a target for negative campaigning and voter reaction. Ahead of the last election, Labor’s detailed policy announcements created a so-called ‘big target approach’.